Owner, Founder and CEO – BAKE and StudioXY
Having grown up in America, Sharis moved to the UAE in January 2005. While studying and working in New York and North Carolina, Sharis gained experience in the financial industry, interior design and beauty and fragrance companies, as well learning all about impeccable customer service. These experiences combined with her avid travels around the world, intrigued and challenged her to start her own unique companies.
After spending the summer of 2008 in the Amalfi coast in Italy, Sharis came back to Abu Dhabi and realized that, although the beaches were beautiful, there was a lack of places to sit, sunbathe and ‘BAKE’ in the UAE sun. So, she launched BAKE Beach management in 2009, with the desire to bring comfortable, yet affordable beach loungers to UAE residents, creating a community club feel along the way.
In the six years since launching BAKE Sharis has grown her team to over 70 staff managing 5 km of full-service public access beachfront. BAKE beaches offer “everything under the sun,” from lounge chairs to swim attire to refreshments to children’s toys. Staying true to her vision of a world-class public beach experience, Sharis has expanded BAKE’s offerings to include yoga classes, beach sports, stargazing tours and private events. In 2014 BAKE became the first company in UAE to receive ISO 9001-2008 accreditation, an international recognition of best practices in beach management and improvement.
After several successful years with BAKE, Sharis realized it was time to start another venture. With a dedication to providing high quality service and the wish to give 5* star service at an affordable price, Sharis created the StudioXY brand. Dedicated to high quality products, exceptional staff and fashion-forward thinking, StudioXY brings a new element to beauty and men’s grooming in the Capital. StudioX is for Ladies, while StudioY is exclusively for men.
The first StudioX and StudioY opened on the NYU Abu Dhabi campus in November 2015, bringing a mix of fashion, efficient service, style and innovative products to Abu Dhabi residents. Her in-depth knowledge of the UAE market and dedication to providing innovative and exciting concepts to the region, Sharis has the goal to open 10 more StudioXY salons in the next 3 years, while still continuing to expand and develop BAKE.
Sharis is the proud mom of Isabella, an avid world traveler, and an active philanthropist. She is a longtime supporter of the Foundation for Ethnic Understanding, a non-profit founded in 1989 by Russell Simmons to foster unity worldwide. In 2013, Sharis was an honoree recognized at the foundation’s Young Leadership Benefit in New York City.